MatPrat is an information service and competency centre set up to educate and inform the Norwegian public about food and nutrition. It provides knowledge and inspiration to promote cooking with food products such as eggs, chicken and meat.
It’s important for MatPrat to be close to consumers. It realized it needed to embrace mobile to be even more accessible. When Mobiletech started working with Matprat on a mobile strategy, it started from scratch.
Today, MatPrat has one of the most complete mobile solutions in the country. Mobiletech developed a service that is deeply integrated with the organization’s database that, for example, allows it to send alerts with links to ‘today’s special recipe’ or send specific recipes to a selection of customers via sms or email. It can also receive feedback from customers.
The URL for Matprat is http://matprat.no – this works for mobile as well as desktop PC. How come? because Matprat use Mobiletech’s Mobile Router to serve the optimal website for it users. If fact Matprat has proved that with the Mobile Router, the traffic is 10-20 times higher on the mobile site – than without.
MatPrat has established itself as a unique tool for consumers and the mobile portal tracks 83,000 unique mobile users each month. This makes it one of the most successful mobile portals in the country.
For more information, contact Matprat KAM, Lars R. Kristiansen