Telia is Sweden’s leading operator of mobile, broadband, fixed voice and data communications. It has more than 6 million subscribers in Sweden (the total number of subscriptions for TeliaSonera as a whole, globally is 164.4 million).
Telecoms operators offer a broad range of services to their subscribers. In addition to providing voice and data, the provision of value added services is a key success factor for mobile operators. For TeliaSonera’s customers, mobile TV is a key service adding value to them.
Mobiletech has created a mobile portal with many different TV-channels. This is a premium service with a monthly cost for the end user. The service automatically checks whether the user is an exiting subscriber through Telia´s Content Access Manager. The service has a built-in ability to adapt to different devices, including different streaming formats and tablet rendering, and includes many of Mobiletech´s widgets.
Telia recieves very good feedback from end users. In addition to an increased number of subscribers, the volume of regular and returning user show that this service is highly appreciated.