Tulip is a leading food producer supplying the retail and food service markets with a large variety of food products that reach consumers in 80 countries.
In Denmark, Tulip Food Company launched a campaign to inspire consumers to use bacon in their cooking.
To support the campaign, Mobiletech developed a mobile portal where consumers can find recipes as well as corresponding shopping lists to buy all the ingredients. These lists can easily be shared with friends. Consumers can also subscribe to a ‘news SMS’ service from Tulip.
Tulip is pleased with visitor numbers to the portal and sees visitor numbers spike each time a campaign is promoted.