Vårdguiden is a highly regarded Swedish health portal, particularly aimed at citizens in the capital of Stockholm. It provides public access to information and advice concerning medical and healthcare matters through a print publication, a popular website and a substantial call centre.

In 2010 it wanted to extend its service to people in need of health advice while on the move. At the same time, it was under pressure to reduce waiting times for people contacting the call centre and the number of personnel manning it.

It was important for Vårdguiden that its service be accessible for everyone. It chose a mobile web solution with automatic support for all types of handheld devices, whether new or old. In addition, a feature that automatically redirects mobile users to the mobile optimized version of vardguiden.se.

Mobiletech’s solution contains selected content from the web and print editions, combined with special features for the mobile such as ‘find nearest doctor’ or ‘emergency room’. This uses automatic positioning of the user and integrations with social media. Additional features include search articles on diseases, a pregnancy calendar and health tests.

The initiative has proved popular with the public. Continued measurements shows a ten-fold increase in visitor numbers and pages viewed during the first nine months of 2011. In addition, waiting times at the call centre have been reduced as mobile users find answers via the mobile service.